Sabatier Consulting

Practice Areas

Advertising Sales
Advertising Research
Branding/Integrated Marketing
Business Strategy (Operational)
Circulation Marketing Plan

Circulation Single Copy Sales Evaluation and Plan
Circulation Fulfillment and/or RFP with Vendor Selection
Circulation Audit (BPA / ABC / Verified)
Circulation Management
Content Development

Content Licensing
Editorial (content) Research
Due Diligence
Executive Recruiting
Electronic Publishing/Content Management

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Lou's Blog

A New Way to Be a Player

By Lou Ann Sabatier, as posted to Pubexec.com

"A benefit of games is that the playing of the game itself creates content."

Gamification: integrating game mechanics into non-game material to increase engagement. Early in 2011, Douglas MacMillan, in Bloomberg Businessweek, called it a growing business to invigorate stale websites. And Gartner Group recently reported that by 2015, 70 percent of the Global 2000 corporations will actively be using Gamification in business. If you want to increase affinity with your brand, grow traffic (up to 20x for some sites) and retention, create new online advertising inventory and lead generation, read on.

An interview with Rick Bolton, Vice President-North America, Tycoon Systems, Inc.
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Commentary Archive

Turning Advice into Action - Case Studies

Sabatier's senior professionals give you a depth and breadth of expertise un-matched in the industry. Our team approach – applying collective wisdom to fact-finding, research and analysis – produces practical solutions to move your business forward. Click here to read case studies.

"Sabatier Consulting's ability to gather top-flight expertise within the publishing world makes them an invaluable resource."
John Lavey
President/COO Hammock, Inc.

Publishing in a Digital World

Media literacy – we help make sense of a digital world. And the digital world is about content: creating perspective, curating, rating, social, sharing, and linking.

As Seth Godin, a respected internet pundit, says “the future of publishing is a process.” We offer resources to support you at any point in that process.

Insight – research, user experience/usability testing, trends, case studies, best practices, strategy, technology, business planning

Collaboration - train, facilitate, partner

Execution - develop, design, support