White Papers

Here is a selection of white papers on best practices, emerging trends and solutions for topics relevant to publishing. New papers added monthly.

Back to topAdvertising

TITLE: Broadband Video Commercial Measurement Guidelines

SOURCE: Interactive Advertising Bureau

TITLE: Clarification on Calculation of Ad Ratios

SOURCE: Banta Publications Group

TITLE: Email Marketing Evaluation - How well is your email marketing performing?

SOURCE: Bronto

TITLE: Emerging Media Advertising: Sources of Revenue

SOURCE: Magna Global

TITLE: How Consumer Involvement Flows from Magazine Content to Advertising

SOURCE: Erin Ephron

TITLE: Sales Forcasting Survey

SOURCE: American Business Media

Back to topCirculation

TITLE: Code of Preferred Practices

SOURCE: American Business Media

Back to topEditorial

TITLE: Developing a Content Strategy

SOURCE: Sabatier Consulting

TITLE: Editorial Code of Ethics

SOURCE: American Business Media

TITLE: Licensing - Practical Considerations for Publishers

SOURCE: Greg Barton, EVP, Licensing & Legal Affairs, General Counsel, Ziff Davis

TITLE: Reprints

SOURCE: American Business Media

Back to topFinance

TITLE: Due Diligence

SOURCE: American Business Media

TITLE: Emerging Media Advertising: Sources of Revenue

SOURCE: Magna Global

TITLE: Five Steps for Building New and Self Sustaining Revenue Streams

SOURCE: Innodata Isogen

Back to topInternet

TITLE: A Guide to Developing Effective Online Video Communications

SOURCE: Accela Communications

TITLE: A New World Means New Realities For Publishers

SOURCE:

TITLE: B2B Online Marketing Guide: 5 Critical Principles

SOURCE: Omniture

TITLE: Best Practices Guide to Email Acquisition: Maximizing Opportunities to Build a More Valuable Opt-in List

SOURCE: Responsys

TITLE: Best Practices of E-Newsletters

SOURCE: American Business Media

TITLE: Broadband Video Commercial Measurement Guidelines

SOURCE: Interactive Advertising Bureau

TITLE: Complete Search Engine Marketing: Integrating Pay Per Click Advertising and Organic Search Engine Optimization

SOURCE: Sendtraffic

TITLE: Crafting a Must-Read Email Subject Line

SOURCE: Listrak

TITLE: Delivering Digital Editions

SOURCE: Media Business Magazine

TITLE: Determining the Best Keyword Strategies for Your SEO and SEM Campaigns

SOURCE: morevisibility

TITLE: Electronic Media Survey

SOURCE: American Business Media

TITLE: Email Marketing Evaluation - How well is your email marketing performing?

SOURCE: Bronto

TITLE: Email Marketing Pre-Flight Checklist

SOURCE: Listrak

TITLE: Emerging Media Advertising: Sources of Revenue

SOURCE: Magna Global

TITLE: Five Step Email Marketing

SOURCE: Listrak

TITLE: Frames of Reference: Online Video Advertising, Content and Consumer Behavior

SOURCE: Online Publishers Association

TITLE: How to Make your Email CampaignsMore Relevant

SOURCE: Listrak

TITLE: Mailing With Permission

SOURCE: Lyris

TITLE: Online Data Collection: Tips for Optimizing and Managing Data Captured Over the Web

SOURCE: Accela Communications

TITLE: Paid Search Metrics Explained

SOURCE: More Visibility

TITLE: Predict the Return on Your Natural and Paid Search Marketing Campaigns: A Calculator for ROI Measurement

SOURCE: OneUpWeb

TITLE: Spotlight: Web Sites

SOURCE: American Business Media

TITLE: The Emerging Opportunity in Vertical Search

SOURCE: SearchChannel and Slack Barshinger

TITLE: The Maturation of Email: Controlling Messaging Chaos Through Centralization

SOURCE: JupiterResearch

TITLE: Using Email Marketing To

SOURCE: Listrak

TITLE: Using Google Analytics to Increase Reporting Capabilities of Email Marketing Campaigns and Boost Relevancy and Response

SOURCE: Listrak

TITLE: What Consumers Want on Media Websites

SOURCE: Forrester Research, Inc.

TITLE: Who's Making Money Off Your Content?

SOURCE: Attributor

Back to topManufacturing

TITLE: Digital Workflow Survey

SOURCE: American Business Media

Back to topMiscellaneous

TITLE: 2010 State of the Media

SOURCE: Vocus, Inc.

TITLE: Conferences and Seminars

SOURCE: American Business Media

TITLE: Custom Publishing: Opportunities Abound for B-toB

SOURCE: American Business Media

TITLE: International Licensing and Partnering

SOURCE: American Business Media

TITLE: Overview of Content Licensing

SOURCE:

Back to topPersonnel

TITLE: Retention Stragegies for Key Employees in B-to-B Companies

SOURCE: American Business Media

Back to topResearch

TITLE: Best Practices of Mail and Phone Surveys

SOURCE: American Business Media