Project Checklist

This checklist enables you to tell us the areas of interest to you which helps frame our initial discussion. Of, if you prefer, click this link to send us a general inquiry.

Advertising

Advertising Sales Software

Evaluation and recommendation of sales management programs.

Advertising Sales Training

Individual or group, beginner to sales management, onsite or virtual.

Branding

A brand is a symbolic embodiment of the information connected to the product and serves to create associations and expectations around it.

Advertising Evaluation

Competitive market analysis, positioning, media kit evaluation, rate structure.

Advertising Research

Proprietary surveys of advertisers and/or agencies.

 

Business Planning & Processes

Business Plan

Launch or existing title.

Business Strategy - Operations

Operations.

Business Strategy - Strategic

Strategic-where is the company and publication headed.

Expert Witness

 

Contract Negotiation

Advertising Representatives, Printers, Fulfillment Vendors, etc.

Operations Evaluation

An evaluation of all areas of the company & publication(s); a check-up.

Publication Launch

Conduct research and prepare plan or evaluate your plan.

 

Circulation

Circulation Marketing Subscription Plan

New and/or renewal program with timeline, channels, budget and formatted reports for consumer, B2B or membership organizations.

Circulation Single Copy Sales

Evaluation of performance. Planning for pricing, promotion and channels.

Circulation Fulfillment

Audit and/or RFP with vendor selection.

Circulation Management

Temporary or long-term off-site management of your circulation markting.

Circulation Audit

BPA/ABC strategy.

Information Systems

Evaluation of current or proposed systems, generate Request for Proposal.

International Marketing

Strategy and evaluation – subscription and advertising sales.

 

Design

Graphic Design/Redesign of publication

Evaluation and execution.

Design of Marketing Campaigns and/or Collateral for Advertising and Circulation

One ad or package or a campaign: advertising, media kits, etc.

Editorial

Editorial (Content) Development

Mission, template, policies and workflow.

Editorial Research

Focus groups and editorial surveys.

Finance

Financial Modeling/Forecasting

 

Due Diligence

 

Valuations

 

Revenue generation

Evaluate existing and new sources.

Internet

Electronic Publishing/Prepress

Systems and process.

Web

Evaluation, strategy, design.

Licensing

Content Licensing

Strategy and process.

Contract Negotiation

Advertising Representatives, Printers, Fulfillment Vendors, etc.

Manufacturing

Manufacturing

Paper and Printing-evaluation, contract negotiation, etc.

Personnel

Compensation

Compensation reviews and comparisons for entire staff, one department or one position.

Training seminars/custom programs

Individual or group; any subject area within publishing.

Recruiting

Executive Recruiting

Contingency and exclusive arrangements.

Research

Subscriber research

Focus groups and reader surveys.

Other

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