Bruce A. Sprague, circulation marketing & fulfillment
Senior Consultant Bruce Sprague has over 18 years experience in all aspects of circulation. For 11 years at Penton Media, Bruce was the department head responsible for all circulation related aspects of 29+ magazines. During his career, Bruce has developed creative and innovative ways to reduce expenses without impacting the quality of the circulation file. His circulation experience includes:
Strategic Planning at the department level and magazine level; Budgeting/Forecasting - at the department level and magazine level; Vendor Negotiations - at the department level and magazine level; Fulfillment - has managed internal and worked with external fulfillment operations; conducted multiple internal cost comparison analyses; managed conversion of internal to external fulfillment operations; Customer retention and acquisition - Designed, developed and executed integrated marketing communication programs for magazines in a diverse set of industries; Cross functional teams - led team that developed and implemented new internal department that was $70M less expensive than outsourcing; and International Distribution - Produced 8% reduction on international distribution costs over prior year through vendor negotiations and competitive bids.
Bruce is a past Chairman of the American Business Press (now American Business Media) Circulation Committee, a two year member of ABP's circulation committee, an 11 year member of BPA's Circulation Manager's Advisory Committee, a frequent speaker at BPA Universities, and has been a regular speaker at Circulation Management's Expo. Bruce has an MBA in Marketing.