Industry News
Writing an article about 10 often-neglected interactive marketing best practices assumes that there are 10 best practices to begin with -- let alone 10 that we manage to neglect.
Carlsbad, Calif.and#8212;Advertising agency executives and publishers discussed the changing media environment and how they need to reinvent themselves at the Interactive Advertising Bureau's annual leadership conference Monday.
E-book readers have reached critical mass as evidenced at last month???s International CES,...
Stop me if you've heard this one before: The internet is full of people looking to deceive you and take advantage of you. That means it's a great place to find deceptive marketing practices.
I know -- shocker.
Stay informed.With emails flooding inboxes, the pressure is on to deliver highly compelling and creative communications that rise above the clutter. Yet some marketers are still clinging stubbornly to the same stale email campaigns they've had for years.
The research company interviewed almost 30,000 people about pay models for the Internet -- and the world is united on a free world wide web.
Although the industry has made vast improvements in attribution, it?s hard to know the impact of every marketing dollar. Thankfully, database analysis techniques are giving some marketers more insight than ever.
Google's $750 million acquisition of AdMob in November of last year brought renewed attention to the mobile marketing and advertising sector. The momentum continued with Apple's takeover of Quattro Wireless in early January and, more recently, Amobee's purchase of RingRing Media.
Now that The New York Times has officially put a time and price on its internet access policy, the issue for digital sales and marketing people becomes one of value. In fact, I've already had these discussions with our brand and agency partners.
Printing professionals find that old-fashioned direct mail often beats electronic communication when it comes to winning over customers
Our jobs shouldn't be that hard, should they? This is not rocket science or brain surgery. This is advertising and marketing. But alas, in truth, much more is known about both rocket science and brain surgery than about marketing. Why?
By Joe Wilcox , Betanews
My answer is $155. Yesterday, when checking my bank account, I found that Dow Jones had charged ??$155 for a year's?? Wall Street Journal online subscription.
By Joe Wilcox , Betanews
My answer is $155. Yesterday, when checking my bank account, I found that Dow Jones had charged ??$155 for a year's?? Wall Street Journal online subscription.
With a rapidly increasing number of people accessing the internet from their mobile phones, the world's leading brands and developers are committing serious resources to engaging with their customers via the mobile channel.
With a rapidly increasing number of people accessing the internet from their mobile phones, the world's leading brands and developers are committing serious resources to engaging with their customers via the mobile channel.
In a year filled with challenges within the magazine worldboth consumer and tradeit was particularly gratifying to see the level of innovation that some publishers have mustered. Whether in the area of lead and demand generation, virtual events, ecommerce, social media, rich media, etc.
The tech giant hasn't announced that it will offer such a device, but the anticipation that it will do so this week has already caused a stir in the newspaper, book and magazine world.
Not since biblical times has the arrival of a tablet been greeted with such anticipation.
Printing-positive campaign by Graphic Arts Show Co. showcases the value and effectiveness of print
Printing event speakers will address the digital revolution's impact
Printing event scheduled April 20-22 in Philadelphia will discuss digital printing opportunities
IBM, Ricoh Joint Venture and Graphic Arts Monthly supply subscribers with their preferred content.
Traditional Media Advertising is out; Social media platforms are in:
If you are one of those in Media and Advertising, having a rough day at the morning breakfast brainstorming sessions in your corporate boardroom or agency "creative den", trying to convince the "suits" that they
By Jacqueline Emigh , Betanews
Amazon, Sony, and Barnes & Noble are now getting some intense new rivalry in the e-reader ring.
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Steve Smith Branding On Display During CES Press Day January 7, 2010
As Wednesday evening drew to a close, another International CES Press Day 2010 went into the books.
Social media, as helpful and positive as it has been for the communications industry as a whole, has faced some obstacles recently.
Open Web advocate Chris Messina is going to work for Google
Printing/publishing outfit Hearst Magazines Digital Media to offer digitally targeted ads on printed pages of its online magazine brands
If nothing more, 2009 was a year for everyone in this godforsaken industry to reflect. For most, it was been a year of tremendous struggle. That's OK. That which does not kill us makes us stronger. And we're far from dead.
Surveyed on which story they wanted on the cover, guess which won readers??? vote.
As print media evolves to a new, supporting role for other media, doors open for printers who can help clients make the change.
Condé's GQ App leads e-read moves.
As print media evolves to a new, supporting role for other media, doors open for printers who can help clients make the change.
Surveyed on which story they wanted on the cover, guess which won readers??? vote.
Indianapolis Business Journal relaunched its website, IBJ.com earlier this fall. The resulting revenue and site performance improvements have exceeded expectations while solidifying IBJs market leadership as the economy rebounds.
Printing and prepress firms could see threat to business models as Time Inc., Hearst, Conde Nast, Meredith and News Corp. launch venture in effort to establish common platform for e versions of publications.
[from New York Observer] - One of the biggest alliances ever formed among rival print publishers is being assembled to prepare magazines that can work across mul...
Online Ad Strategies: Groups redirect health-care ads to cheer and jeer Democrats. Local online to grow 12% in 2009; will slow next year. Burberry looks online for ways to gain...
But perhaps it's not that advertising is failing but that brand experiences (both on and offline) are really what are capturing the imagination of today's consumer. We have found digital brand experiences are having an inordinate sway on consumer purchasing habits and brand affinity.
Report: Home category has seen top growth over the last five years.
The search engine industry frequently innovates as do consumer behaviors for discovery and sharing. Those changes require search marketers to take a fresh look at what search engine optimization (SEO) is and why companies should or should not engage in its practice.
Web 2.0 News and Trends: Start-up health sites are increasingly leveraging social networking and advertising trends. Ford, NFL find limited success in marketing to an emerging online Hispanic...
NEW YORK--Charging for content has been top of mind for many magazine publishers since before the beginning of the dramatic decline in print advertising dollars.
[from Reuters] - Target Stores has begun offering a magazine newsstand on its Web site. The retailer has signed on Zinio, which offers electronic versi...
BusinessWeek acquirer Bloomberg L.P. plans to slap its name on the venerable business title as it seeks to bolster its B2B assets with the power of the iconic consumer weekly
Evolving beyond the CEO's favorite pastime to an important and expansive component of the integrated marketing mix, sponsorship now has its own bona fide trade organization, the International Sponsor Council.
When I first sat down to write this column, I wasn't exactly sure what I should write about. Working in the online comedy business, I figured I was "qualified" to write about anything from why the Internet is obsessed with creepy vintage ads to a detailed history of bizarre sexual Egyptian legends.
Roularta Media and manroland present world's first installation of a newspaper printing press with complete heatset equipment
Maybe there are more similarities between advertising and finance. There are ad exchanges patterned after financial exchanges. There are more brokers of ads and stocks than anyone would have imagined.
While a decline in magazine newsstand sales has hogged the spotlight, a long-term trend of possibly greater significance has gone unnoticed: over the last decade the total audience for leading consumer magazines, as measured by Mediamark Research and Intelligence, has actually increased by about 8%
Tweens can engage in a conversation, have one eye on the TV, or their ears plugged into their favorite tunes on the iPod as they instant message friends on the Internet.
Often, it's about letting local teams channel regional insights when honing the message.
[from Forbes CMO Network] - Your customers may actually have no interest in "chatting" with your brand, writes Mike Linton, who was most recently CMO at eBay....
Derek Powazek's Strange Light
is a 40-page magazine that features
stunning photography from
the Great Australian Dust Storm of 2009.
The dust storm occurred two days ago.
"Strange light fell over Australia on 23 September 2009.
Timothy Knight resigned Wednesday as publisher of Newsday in Melville, N.Y. In a note to staff, he explained, "Now is the right time to let others move our business forward."
Whether it's time-wasting employees or worrying that haters will damage your brand, many corporations still fear the effects of engaging in social media, writes B.L. Ochman.
The social networking site's revenue chief makes his "engagement" pitch.
Ree Drummond's website has built a following by offering more than just recipes with helpful step-by-step instructions and photos. She also tells a good old-fashioned love story.
SAN FRANCISCO (Reuters) - Yahoo Inc said it would kick off a $100 million branding campaign next week as the No. 2 U.S. Web company seeks to revive growth and redefine itself under Chief Executive Carol Bartz.
Pretty much everyone in the audience at Sheryl Sandberg's talk on Tuesday morning as part of New York Advertising Week understood the meaning of the slide she displayed that read "Nielsen and Facebook are in a relationship." A nod to announcements on Facebook's homepage "news feed," the "in ...
More than 70% of US print publishers in a recent survey say that mobile is receiving more attention at their publication this year than last, though only about one-third believe they have a...
Publishers always have reserved the right to decide whether a subscriber qualifies to receive a trade magazine in print or a digital edition. That's all changed now. Any publisher who thinks he still has the privilege to tell people they can...
In addition to shifting magazine aisles from the front-end of each store to the Entertainment department in the back, Wal-Mart's "Project Impact" remodeling program for 650 of its stores will also decrease the number of authorize
NEW YORK (AdAge.com) -- Rupert Murdoch's new weekly pricing plan for The Wall Street Journal's mobile app looks steep, but it should help reinforce the value of subscribing to the mothership.
As an advertising lawyer, I know that times are tight and marketing budgets have been slashed. So in the hopes of single-handedly lifting our nation out of this recession, I am providing my own mini stimulus package: a list of the seven biggest risks to your company when using social media.
Helping readers take blogs offline, Zinepal lets any user convert their favourite online content into eBooks and printable, magazine-style PDFs.
NEW YORK (AdAge.com) -- MRI Starch Communications surveyed print readers to learn exactly what makes a print ad sell. Here's what they found.
In conjunction with the Audit Bureau of Circulations releasing its first half 2009 FAS-FAX report earlier this week, The Economist announced that the magazine more than met its 764,000 rate base in North America, with total circulation during the period reaching 810,821, an 8.5 percent spike year-ov
NEW YORK (AdAge.com) -- Meredith Corp.
When the Newport Daily News started charging for readers for online offerings, critics thought readers would be gone for good. Instead, they began returning to the newsstand.
There was a time not too long ago when the magazine publishing industry seemed a bit confounded by how to best utilize the newfangled delivery option called the Internet.
With newsstand sales challenged across the board, young celeb weeklies that rely heavily on single-copy buyers are taking the brunt of the hit.
During a difficult year for magazines, a few bright spots have emerged. One notable story, in recent weeks, was the launch of experiential travel magazine Afar.
NEW YORK (AdAge.com) -- Ad Age surveyed five magazine brands, big and small, whose revenue mixes suggest models that may become much more common.
NEW YORK (AdAge.com) -- Ad Age surveyed five magazine brands, big and small, whose revenue mixes suggest models that may become much more common.
After posting the unhappy news that newspaper ads are at 1965 levels, I thought it might be interesting to take a look at how much revenue newspapers get from their print readers versus their online ones. It offers a reality check as newspapers try to figure out where to go from here.
Free SEO Lessons: Learn how to improve search engine rankings on Google - the World's largest search engine. This tools have been created by leading Webmaster's to reveal proven SEO methods for #1 rankings.
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Custom publisher The Magazine Group is rebranding as TMG. The name change, it said, better reflects the group's expanded services beyond editorial, production and design work for print magazines.
If your e-mail marketing program isn't integrated with your other e-marketing activities, you're missing out from a branding perspective.
