Industry News
Saysme.tv didn’t invent the loudmouth, but, as the company’s logo indicates, it sure hopes to sell him a megaphone.
Following his recent career move, Goodmail's new CEO chats with iMedia about why he left IAC, the opportunities he sees at his new company and the vital importance of restoring trust in email marketing.<img src="http://feeds.feedburner.com/~r/ImediaConnectionAll/~4/367688946" height="1" width="1"/>
A blueprint for survival.
Total ad spend in China will jump 20 percent from 2007 to 2008, reaching $32 billion, according to a GroupM report ( via ClickZ).
NEW YORK Four of the top five news and current events Web sites that showed the most growth in unique users in July were newspapers.
NEW YORK -- The magazine industry, already facing a decline in newsstand sales and falling ad revenue, is being besieged by a new foe: digital piracy.
Make sure your come-ons and your message are attractive, really communicate, and respond to customers' needs
Shared consumer experiences can make or break your brand when it comes to WOM. See how to increase your chances of getting on your customers' good sides.<img src="http://feeds.feedburner.com/~r/ImediaConnectionAll/~4/365273236" height="1" width="1"/>
They're everywhere! But how can you leverage these applications to the benefit of your brand? Find out here.<img src="http://feeds.feedburner.com/~r/ImediaConnectionAll/~4/365273234" height="1" width="1"/>
Heather Armstrong's wickedly funny blog about motherhood, Dooce, is more than just an outlet for the creativity and frustrations of a modern mom. The site, chock full of advertising, is a money machine, so much so that Armstrong and her husband have quit their regular jobs.
US advertisers will spend $24.9 billion on online advertising this year, eMarketer predicts ( via MarketingCharts ). That's $1 billion less than its previous estimate, issued in March, but still represents double-digit year-over-year growth of 17.4 percent, it said.
Germany's papers are doing fine despite the ad flight to the Web. What's their secret?
CEO Jim Malkin: 'Our clients in financial services are getting clobbered.'
NEW YORK While big city metros are taking the lion's share of the industry's ills, community newspapers are having a different experience.
NEW YORK Each day Kathryn Blaze Carlson combs the Internet to bring you some of the best features that newspaper Web sites have to offer. Here are her latest picks.
Developing a new website takes time and patience. Content should be presented in a readable, easily-accessible way, not just for the benefit of visitors but for search engines too.
The effort seeks to find the best ways to accelerate profitable revenue growth
Crispin, Porter + Bogusky's chief creative officer shares insights on discovering brand essence and preparing yourself to do great work.
Lost in a sea of reporting data? Here's what you need to know about the current confusion and controversy surrounding online audience measurement.
The bad behavior started even before the job started and only got worse. Could anything have been done to change the situation?
Billions of local ad dollars will be moving online in coming years. Find out which outlets offer the best potential returns.<img src="http://feeds.feedburner.com/~r/ImediaConnectionAll/~4/363454056" height="1" width="1"/>
LOS ANGELES (Reuters) - Rolling Stone magazine unveiled plans on Monday for a major design overhaul, scaling down its signature large-format pages to a standard magazine size in a bid to bolster advertising and sagging newsstand sales.
At age 2, Zameen Rashid is well acquainted with Lucky, the leprechaun who lists the marshmallow clovers, moons, and stars in boxes of General Mills' (GIS) Lucky Charms cereal. Maybe too well, says his mother, Fahmida Rashid, who frets that too-frequent exposure to food ads in video games, TV shows, and the Web will foster unhealthy eating habits. "Just as you wouldn't expect to see a tobacco ad on a kids' site or show, there shouldn't be junk food ads there either," says Rashid, a 31-year-old resident of Brooklyn, N.Y.
A worker affixes a poster inside the Olympic Green, where corporate sponsors have set up pavilions to promote their brands. A record 63 companies have paid to be sponsors of this year’s Summer Games.
Letters released by the House Energy and Commerce Committee reveal that a handful of internet and broadband companies admitted to using targeted-ad technology without clearly informing users.
90 percent of marketers, agencies, and other suppliers of direct marketing services use non-catalog direct mail. And nearly half (46 percent) say it is their primary channel for promotions, according to a news study from the Direct Marketing Association ( DMA ) - MarketingCharts reports .
More than 60 percent report flat or declining numbers overall.
Anecdotal evidence from a VSS e-media conference.
Spending Shifts to Web, Firm Says.
A federal appeals court in California is reviewing a lower court's definition of "interception" in the digital age, in a case that some legal experts say could weaken consumer privacy protections online.
Time Inc. Studios will produce films based on articles that appeared in the company’s publications, Variety reported. The deal is the most recent example of a publishing company exploiting film rights for material that originated in print. Time Inc.
Bloggers offer marketers a new way to reach consumers, but you will need to know their rules before you can play in their sandbox. Check out these tips to make sure you engage them the right way.<img src="http://feeds.feedburner.com/~r/ImediaConnectionAll/~4/356932160" height="1" width="1"/>
Panel Concerned About Privacy on Web.
Ignoring Alfred E. Neuman's mantra of "What, me worry?" Circuit City temporarily banished the irreverent Mad Magazine from its stores' shelves for poking fun at the consumer-electronics retailer. But the company said Monday "some overly sensitive souls at our corporate headquarters" had the August issue removed from the 40 Circuit City stores that sell magazines after seeing the four-page spoof of "Sucker City."
VSS data says Internet will lead in three years This year will mark the first time in U.S. history that broadcast television gets more advertising dollars than newspapers, according to a new study.
The slowing economy is starting to hurt an unexpected segment of the advertising world: the Web.
Ad Networks and Analytics:
If you follow my link blog , you may have caught my comments about the “Anquilla-based” “magazine-sharing” website, Mygazines.com . For the record, technically, what is being shared are PDFs of magazines and magazine articles, not actual magazines.
Videoconferencing equipment makers, such as Norway's Tandberg and its U.S. rival Polycom, are riding high as companies try to cut costs
News Corp. celebrates "a healthy balance sheet" as it vies with The New York Times
For colleges, developing a brand strategy is one way to stand out in a competitive marketplace
'Magazine People,' Those Champions of Journalism, Arrive to Teach Ink-Stained Wretches a Thing or Two. I'm beginning to think the Los Angeles Times should just rechristen itself the Groundhog Day Times -- after the Bill Murray movie -- and be done with it.
Why 9 Out of 11 Ogilvy Commandments Still Ring True Four Decades Later. 5. 'BE WELL-MANNERED, BUT DON'T CLOWN' Well, nobody is perfect, and David's prohibitions against humor ring false to me.
MediaWorks Viewpoint: MPG Exec VP-Research Joseph Abruzzo. With the front-page headline "Welcome to the Age of Austerity," Ad Age brought to the surface some concerns that have been on most marketers' minds: the state of the economy, housing prices, gas prices.
This year’s presidential campaign has drawn more voter interest than any other race in generations. For mainstream news media, however, capitalizing on that interest has been hit or miss, though not for lack of trying.
Readers of Sunday newspapers are more likely than other Americans to use coupons, according to a survey released recently by Scarborough Research, which measures consumer shopping habits.
In his latest film incarnation, Batman rescues Gotham from the Joker. In real life, the Caped Crusader's blockbuster movie,The Dark Knight, is proving to be a lifesaver for IMAX (symbol IMAX ), a chain of specialty theaters.
There has been a lot of talk lately about the changing face of the blogging landscape .
Consumers Don't Necessarily Want More Choice. Last week I went to my local supermarket for Pillsbury's Best all-purpose flour, a brand I have been buying for years.
No luck. The store had Pillsbury's Best bread flour, whole wheat flour, self-rising flour and unbleached all-purpose flour.
To the Editor:
Re “Freedom to Offend” (letter, Aug.
Tech Post, which looks at people and ideas driving the local technology industry, runs Friday on the WashBiz Blog, at http:/ / washingtonpost.com/ washbizblog .
Want to vet a baby sitter? Need to peek into the background of a prospective employee? Curious about the past of a potential date?
Dispute over grant money paid to group's Internet provider threatens access on vast reservation. <p><a href="http://feeds.washingtonpost.com/~a/wp-dyn/rss/linkset/2005/03/24/LI2005032400102_xml?a=gjZCdF"><img src="http://feeds.washingtonpost.com/~a/wp-dyn/rss/linkset/2005/03/24/LI2005032400102_xml?i=gjZCdF" border="0"></img></a></p><img src="http://feeds.washingtonpost.com/~r/wp-dyn/rss/linkset/2005/03/24/LI2005032400102_xml/~4/352204896" height="1" width="1"/>
“This debate of piracy vs. business is a false proposition.” If Jamie King’s statement sounds anti-Establishment, that’s exactly how he intended for everyone to hear it.
Otto Fuerbringer, 97, the commanding managing editor who guided Time magazine through the turbulence of the 1960s and who helped launch Money and People magazines a decade later, died July 28 at the Morningside retirement community in Fullerton, Calif. His son Jonathan Fuerbringer said the cause of... <p><a href="http://feeds.washingtonpost.com/~a/wp-dyn/rss/metro/obituaries/index_xml?a=SJk5Rb"><img src="http://feeds.washingtonpost.com/~a/wp-dyn/rss/metro/obituaries/index_xml?i=SJk5Rb" border="0"></img></a></p><img src="http://feeds.washingtonpost.com/~r/wp-dyn/rss/metro/obituaries/index_xml/~4/352507685" height="1" width="1"/>
CHICAGO Robert G. Picard, the well-known media economist, has developed a test about the economic and financial conditions of US newspapers that he gave to attendees at a recent industry conference.
Take it yourself, and see how you do:
1.
A Walk Down The Aisle: Target 136,214 couples of all ages and backgrounds who recently have gotten married. Price: $80/M. Call: ListSolutions, 866.516.8794; e-mail info@listsolutions.com; or visit www.listsolutions.com
As with any new industry, the early days of online fundraising were filled with both success and failure. Some organizations quickly found a new stream of revenue … while others found themselves struggling to get out of that black hole known as the spam filter.
Site penetration — mailing multiple pieces to qualified recipients at one business location — is a proven response-boosting technique.
And does it matter?
Newspaper sites attracted an average of nearly 66.4 million unique visitors per month (40.2 percent of all internet users) in Q2, a 12.2 percent increase over the year-earlier period, according to a Nielsen Online custom analysis for the Newspaper Association of America ( via MarketingCharts ).
Satisfying user intent from off-site search engines or on-site internal search is a crucial way to reach modern-day searchers. Here are some key pointers.
Targeting is the backbone of advertising -- online and offline. It guides decisions throughout the entire campaign life cycle, from creative development to media placements and strategic planning to the overall marketing mix. Combining the tracking capabilities of the internet with the demographic data we all know and love, behavioral targeting is destined for stardom. It is a technique that everyone wants to master, and few have maximized.
Take a moment to review some of the top-rated television advertising from the first quarter of this year and you'll see a weird pattern.
Sharp drops in retail and auto advertising—as well as the newspaper circulation blahs—are leading to low earnings and more layoffs
AOL's acquisition of Bebo has propelled it to sixth place in the UK among online properties, which are still led by Google and Microsoft sites, according to comScore's June rankings of the largest and fastest-growing internet properties and site categories in the UK, MarketingCharts writes .
Joins Snickers, Nike in Yielding to Advocacy Groups
Asda Wants Titles It Stocks to Give Two Pages a Month
Evidence of the current economic conditions, magazine pages have declined 8.33% versus one year ago, while revenues show a 6.25% decline. <br> <br> Despite the overall decline, however, five of the 21 BIN (Business Information Network) categories are experiencing revenue growth.
Schaumburg, Ill.—The board of the Audit Bureau of Circulations announced it has taken several steps to cut audit costs in half for some U.S. and Canadian newspapers and freeze costs for most other newspapers and magazines.
Seven tips to keep the ad dollars coming.
The delicate art of trying to read your readers’ minds.
Custom or branded content has reached critical mass.
As people increasingly hide behind self-selected personas online, should marketers target the avatars or the people who created them?
If knowledge is power, digital media buyers may be falling behind their traditional predecessors. While a slew of products aim to arm buyers with better intelligence, will any of them fire the magic bullet?
SYDNEY (Reuters) - Waiting for a company to reply to your online query? You could be waiting a long time, with an Australian survey finding nearly 60 percent of large companies don't respond to customer's enquiries.
Second-Quarter Earnings Sluggish for CBS, Disney, Viacom. NEW YORK The sluggish pace of 2008 ad spending is starting to catch up with media companies.
