Industry Happenings
The events noted below represent a diverse offering, from seminars and conferences to parties. We attempt to include listings for everyone including editors, publishers, advertising sales, marketing, researchers, webmasters and manufacturing.
WEBINAR: ONLINE AUDIENCE DEVELOPMENT
When: Tuesday, August 19, 2008 | 2:00pm EST -
Where:
CM will explore successful online case studies for the tips and techniques in use today and what's on the horizon for tomorrow. FREE! Space is limited.
PARAGON MEDIA - MEDIA PLANNING & BUYING SEMINAR
When: Wednesday, August 20, 2008
Where: Crowne Plaza Times Square, New York
This 4-module program (each a half-day, for which you can sign up individually) for advertisers, media sales reps, ad agencies and media agencies is designed to teach the fundamentals of the media planning and buying process. Basic terms & concepts are covered, with work sessions putting them to practical use. Each major medium is covered in depth, including how each medium is used, its value to the advertiser, the problems facing each medium and the potential impact upon the advertiser’s message. Participants next learn how an advertiser translates their marketing goals into media solutions and finally, how media is selected & purchased.
PARAGON MEDIA - INTERNET MEDIA PLANNING & BUYING 201
When: Friday, August 22, 2008
Where: Crowne Plaza Times Square, New York
This half-day draws upon the many principles introduced in the morning session. Covered are the various ways of targeting as well as the metrics that are used to measure success for branding versus performance objectives. Participants will learn how to evaluate digital options against marketing goals, the value of buying on a CPM versus CPC/CPA basis, how ads are served, how to evaluate providers, etc. Finally, participants learn how to execute a buy, what to include in an RFP as well as an insertion order and how to optimize a campaign.
PARAGON MEDIA - INTERNET MEDIA PLANNING & BUYING 101
When: Friday, August 22, 2008
Where: Crowne Plaza Times Square, New York
This half-day program for advertisers, media sales reps, ad agencies and media agencies covers the basics as well as the more recent developments in online advertising. Basic terms and concepts are covered followed by an overview of various solutions available today, including rich media, search, social media, email and viral marketing to name a few. Participants will leave the session with a thorough understanding of the different options available to them.
MEDIA BUYING ACADEMY'S BOOT CAMP
When: Monday, August 25, 2008
Where: Washington, DC
4 1/2 days of intense, informaiton-packed media buying training by some of the nation's most experienced, knowledgeable, and personable Instructors. Terminology, Media Research, Spot Radio, Spot Cable, Spot TV, Newspaper, Outdoor, Internet, Theater, Alterative Media and so much more. For detailed curriculum, visit us at: www.mediabuyingacademy.com Media buying tricks of the trade for the novice or the pro, let us train you. We are not associated with Media Base Camp. To speak with a live person, call 1-800-622-2893.
When: Wednesday, September 10, 2008 | 9:00am - 12:00pm
Where: MPA Conference Center
How to successfully drive traffic and sell subscriptions: best practices for developing your online audience, including selling subscriptions via external media; drive uniques, page views, including partnerships, content swaps, SEO / SEM will be discussed. Topics to be covered include: Paid search, tags, site optimization, traffic metrics, linking strategies, leveraging online communities and effectively using co-registration to sell subscriptions. Speakers TBA.
AD OPERATIONS TRAINING: INTRODUCTION TO ONLINE AD OPERATIONS--NYC
When: Saturday, September 13, 2008
Where: New York, NY
Workforce Effectiveness Seminar: What's Holding You Back?
When: Thursday, September 18, 2008 | 5:30pm - 7:30pm
Where: Harmonie Club of the City of New York, 4 East 60th Street, New York, NY
When: Thursday, September 18, 2008
Where: Marriott Marquis Hotel, New York City, NY
OMMA Global is the hottest bi-annual conference and trade show for the business of Online Media, Marketing and Advertising. Joining the keynotes, more than 50 thought leaders and industry innovators are confirmed to address the general audience and as part of track sessions – Media, Marking, Advertising and Online Publishing. The tracks are designed to cover program themes of Search, Behavioral Targeting, Podcasting, Gaming Advertising and Email Marketing.
When: Monday, September 22, 2008
Where: Marriott Downtown on the Magnificent Mile, Chicago, Illinois
The publishing industry's premiere annual tradeshow and conference.
