Lou's Commentary

October 2010

Emerging Analytics for Publishers

Monday, October 18th, 2010

A content creator assesses audience needs and determines where and how to create and curate content to serve that audience.  A consultant is charged with similar tasks for clients and prospects. There is a breadth of information circulating about the wisdom, viability and technique for monetizing content online. One of the better resources I have found to be credible with higher level thinking that can be bridged to every day practice is Scout Analytics. Based in Washington state, this behavioral analytics company offers tools that help publishers maximize the value of visitors online.  They have moved the dial beyond intuition and experience.

The following Scott Analytics post presents five types of pay points for the metered model of charging for content with explanations and case studies for each over a period of blog posts.

• High demand
• Premium content 
• Premium services 
• Time-based 
• Location-based

This is my resource pick of the month.

 

tags: revenue