Lou's Commentary
August 2010
Digital Content: Seven Questions
Wednesday, August 11th, 2010
- Is your digital content strategy delivering results?
- How do your digital content offerings compare to the competitive marketplace?
- Do you have the correct portfolio mix of digital content and services?
- How can you better monetize your digital content offerings?
- Are your digital content offerings appropriately positioned and priced?
- What best practices can you learn from the competitive marketplace?
- How do consumer, business, technology, and content trends stretch us to expand our view of what publishing is and deliver to our intended audience?