Lou's Commentary

Getting Through Dark Times

Thursday, January 29th, 2009

I have stopped reading any press release, article or blog that reports on layoffs and pubs going out of business. No, I am not burying my head in the sand, I just choose to spend any spare time in a search for business models, ideas, processes, etc. that can help publishers (print and digital) weather the economic storm. Here are sound principals to consider:

-Assess performance (evaluate strategy and tactics in all areas of your company; the days of flying without a current plan are over)

-Consider partnerships (for everything from content development to marketing to back office functions)

-Innovate (tap into your audience/readers/customers for co-creation)

-Protect profits (enhance customer relationships, realign priorities, improve competitive tracking, leverage pricing and  maximize revenue)

And last, study the leaders in any category. There are reasons they are number one.

 

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