Practice Areas

  • Advertising Sales
  • Advertising Research
  • Branding/Integrated Marketing
  • Business Strategy (Operational)
  • Circulation Marketing Plan
  • Circulation Single Copy Sales Evaluation and Plan
  • Circulation Fulfillment and/or RFP with Vendor Selection
  • Circulation Audit (BPA / ABC / Verified)
  • Circulation Management
  • Content Development
  • Content Licensing
  • Editorial (content) Research
  • Due Diligence
  • Executive Recruiting
  • Electronic Publishing/Content Management
more...

Lou's Blog

Lou

Digital Content: Seven Questions

  • Is your digital content strategy delivering results?
  • How do your digital content offerings compare to the competitive marketplace?
  • Do you have the correct portfolio mix of digital content and services?
  • How can you better monetize your digital content offerings?
  • Are your digital content offerings appropriately positioned and priced?
  • What best practices can you learn from the competitive marketplace?
  • How do consumer, business, technology, and content trends stretch us to expand our view of what publishing is and deliver to our intended audience?

Commentary Archive

Publishing in a Digital World

Media literacy – we help make sense of a digital world.  And the digital world is about content: creating perspective, curating, rating, social, sharing, and linking.

As Seth Godin, a respected internet pundit, says “the future of publishing is a process.” We offer resources to support you at any point in that process.

Insight – research, user experience/usability testing, trends, case studies, best practices, strategy, technology, business planning

Collaboration - train, facilitate, partner

Execution - develop, design, support

  • Strategic Site Audits
  • Landing Pages
  • Subscription Order Forms
  • Banners
  • Web Site Design

Recent Assignments

  • Create site strategy, design, and develop website for an international health publication
  • Prepare SEO strategy for redesigned website
  • Review content licensing contracts and advise on licensing strategy
  • Campaign management for direct mail, email and SEM
  • Develop online business plan
  • Conduct a strategic & operations evaluation for medical publication
  • Facilitate a content strategy plan work session
  • User experience and usability testing for redesigned website

Contact Sabatier

Contact us for a FREE consultation! Learn More

Sabatier Consulting Offices

Virginia
607 Greenwich Street
Falls Church, VA 22046-2504
tel 703-536-2635
fax 703-536-1907
New York City
39 East 30th Street, Suite 4
New York, NY 10016
tel 212-213-1550