Practice Areas
- Advertising Sales
- Advertising Research
- Branding/Integrated Marketing
- Business Strategy (Operational)
- Circulation Marketing Plan
- Circulation Single Copy Sales Evaluation and Plan
- Circulation Fulfillment and/or RFP with Vendor Selection
- Circulation Audit (BPA / ABC / Verified)
- Circulation Management
- Content Development
- Content Licensing
- Editorial (content) Research
- Due Diligence
- Executive Recruiting
- Electronic Publishing/Content Management
Lou's Blog
Digital Content: Seven Questions
- Is your digital content strategy delivering results?
- How do your digital content offerings compare to the competitive marketplace?
- Do you have the correct portfolio mix of digital content and services?
- How can you better monetize your digital content offerings?
- Are your digital content offerings appropriately positioned and priced?
- What best practices can you learn from the competitive marketplace?
- How do consumer, business, technology, and content trends stretch us to expand our view of what publishing is and deliver to our intended audience?
Turning Advice into Action - Case Studies
Sabatier's senior professionals give you a depth and breadth of expertise un-matched in the industry. Our team approach – applying collective wisdom to fact-finding, research and analysis – produces practical solutions to move your business forward. Click here to read case studies.

An unmatched track record
For more than ten years, organizations of all types and sizes – including for-profit, non-profit, b2b and major corporations – have benefited from our thinking. Our versatility and experience have made us the leader; our growth reflects our clients' satisfaction with the results we deliver. We would like to put our talents to work for you. Contact Lou Ann Sabatier for a free audit of your needs.
Publishing in a Digital World
Media literacy – we help make sense of a digital world. And the digital world is about content: creating perspective, curating, rating, social, sharing, and linking.
As Seth Godin, a respected internet pundit, says “the future of publishing is a process.” We offer resources to support you at any point in that process.
Insight – research, user experience/usability testing, trends, case studies, best practices, strategy, technology, business planning
Collaboration - train, facilitate, partner
Execution - develop, design, support

- Strategic Site Audits
- Landing Pages
- Subscription Order Forms
- Banners
- Web Site Design
Recent Assignments
- Create site strategy, design, and develop website for an international health publication
- Prepare SEO strategy for redesigned website
- Review content licensing contracts and advise on licensing strategy
- Campaign management for direct mail, email and SEM
- Develop online business plan
- Conduct a strategic & operations evaluation for medical publication
- Facilitate a content strategy plan work session
- User experience and usability testing for redesigned website

