Lou's Commentary
by Lou Ann Sabatier
Commentary Archive
Audience Development Conference Recap
The Audience Development Conference '09 wrapped up yesterday in Chicago. Sessions and conversation focused on digital magazines, building traffic and audience online, social media and marketing databases. The two keynote sessions were particularly good. Brian Wolfe, Consumer Marketing & Sales at Time, Inc. encouraged audience developers to help create a great editorial product by testing cover images, subjects, colors and lines; to increase innovation; and optimal use of data. Gordon McLeod, President of The Wall Street Journal Digital Network, shared his vision and strategy for his network. Of particular importance, he believes in registering users, serving a mix of Free and Paid content [versus either or] and bigger ad units...
